Karen is aware of both Coke and Pepsi, but she buys whichever is on sale. Karen is at the stage of brand recognition but not yet at the stage of brand preference. True False

True! Karen recognizes both Coke and Pepsi, which means she knows about their existence and branding. However, since she chooses based on price rather than a specific preference for one over the other, she's still in the early stages of brand awareness, indicating that brand loyalty hasn't developed yet. It's all about perceptions and preferences! Brand recognition is crucial as it lays the foundation for future loyalty. Once Karen develops an emotional connection or a preference due to taste or advertising, she would transition to brand preference, making her purchases less about sales and more about her chosen brand.