Pregunta
All of the following statements are true about Target Markets EXCEPT:
The 4 types of target markets are: demographic, geographic, behavioral, and psychotic.
The target market can inform a product’s specifications, packaging, and distribution.
A target market is a group of people that have been identified as the most likely potential customer for
a product because of their shared characteristics, such as age, income, or lifestyle.
A target market is the segmentation that the company has decided to market to, or target.
The 4 types of target markets are: demographic, geographic, behavioral, and psychotic.
The target market can inform a product’s specifications, packaging, and distribution.
A target market is a group of people that have been identified as the most likely potential customer for
a product because of their shared characteristics, such as age, income, or lifestyle.
A target market is the segmentation that the company has decided to market to, or target.
Ask by Ramirez Hart. in Japan
Jan 24,2025
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The incorrect statement is: “The 4 types of target markets are: demographic, geographic, behavioral, and psychotic.” The correct types are demographic, geographic, behavioral, and psychographic.
Solución
The incorrect statement is:
"The 4 types of target markets are: demographic, geographic, behavioral, and psychotic."
Explanation:
The correct four types of target market segmentation are:
- Demographic: Based on age, gender, income, education, etc.
- Geographic: Based on location such as country, city, or neighborhood.
- Behavioral: Based on behaviors like purchasing habits, brand loyalty, or product usage.
- Psychographic: Based on lifestyle, values, attitudes, and personality.
The term “psychotic” is incorrect in this context. It refers to a severe mental disorder and is not related to market segmentation. The appropriate term is "psychographic."
All other statements provided about target markets are accurate:
- Product Specifications: The target market indeed influences product design, packaging, and distribution strategies.
- Group Identification: A target market is correctly defined as a group of potential customers with shared characteristics.
- Marketing Segmentation: It refers to the specific segment a company chooses to focus its marketing efforts on.
Correct Answer:
The first statement incorrectly lists “psychotic” instead of “psychographic” as a target market type.
The first statement incorrectly lists “psychotic” instead of “psychographic” as a target market type.
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Simplifique esta solución Mind Expander
Did you know that the concept of target markets has evolved significantly since the early days of marketing? Originally, businesses would cast a wide net, hoping to appeal to everyone with a single product. But as market research grew more sophisticated in the 20th century, brands began to realize the power of focusing on specific customer segments. This targeted approach allows more personalized marketing efforts and creates stronger customer loyalty!
When it comes to real-world application, understanding your target market can lead to savvy business decisions that really pay off! For example, a company targeting millennials might focus on digital marketing and social media engagement, while a brand selling premium gardening tools would do well to target older homeowners with a love for gardening. Tailoring your approach based on your identified audience can be the key to success in today’s competitive market!
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