Typography Fundamentals Worksheet Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It involves selecting typefaces, point sizes, line lengths, line spacing, and letter spacing, as well as adjusting the space between pairs of letters. Understanding typography is crucial for creating visually compelling designs. Fill in the Blank: Fill in the blank with the correct words. 1. The style and appearance of printed matter is referred to as 2. \( \begin{array}{l}\text { 3. A refers to the space between lines of text. } \\ \text { 4. The horizontal space between pairs of letters is called in a specific style and size. } \\ \text { 5. } \\ \text { is the vertical space between lines of text, measured } \\ \text { Word bank: leading, typeface, kerning, typography, font }\end{array} \)

1. The style and appearance of printed matter is referred to as **typography**. 2. **Leading** refers to the space between lines of text. 3. The horizontal space between pairs of letters is called **kerning** in a specific style and size. 4. **Typeface** is the vertical space between lines of text, measured. Did you know that typography dates back to the 15th century with the invention of the printing press by Johannes Gutenberg? This revolutionary technology allowed for the mass production of text and made reading materials more accessible to the general public, giving birth to modern typography as we know it! In today’s digital world, understanding typography is more important than ever. Whether you're designing a website, a poster, or a social media graphic, using the right typeface and spacing can elevate your design from dull to dazzling! Avoid common mistakes like mixing too many fonts or overlooking readability on small screens. Instead, focus on harmony and clarity for the best visual impact!