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Value-oriented marketers measure the benefits that customers perceive against the \( \square \) of their offerir

Ask by Barber Vega. in the United States
Jan 25,2025

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Value-oriented marketers compare the benefits customers get to the cost of the product or service.

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Value-oriented marketers measure the benefits that customers perceive against the **cost** of their offering. **Explanation:** In value-oriented marketing, the fundamental concept revolves around understanding and enhancing the value perceived by customers. This involves assessing the benefits that customers receive from a product or service and comparing them to the costs incurred by the customer to obtain those benefits. The "cost" can refer to monetary price, time, effort, or any other sacrifices the customer makes. By measuring perceived benefits against these costs, marketers can better position their offerings to maximize perceived value and appeal to their target audience effectively. **Complete Sentence:** "Value-oriented marketers measure the benefits that customers perceive against the **cost** of their offering."

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Value-oriented marketers measure the benefits that customers perceive against the costs of their offering. This cost includes not only the monetary price but also time, effort, and any other resources a customer has to allocate to obtain the product or service. Understanding this balance allows marketers to enhance perceived value, ultimately leading to increased satisfaction and loyalty. In practice, this means that if customers feel they are getting more bang for their buck—whether through superior quality, exceptional service, or unique features—they’re more likely to choose one brand over another. To boost perceived value, companies often emphasize their strengths and unique selling propositions, making sure their communications resonate with customer needs and desires.

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