True or False: Primary data can be either quantitative or qualitative. True False

True! Primary data refers to information collected firsthand for a specific research purpose, and it can indeed be both quantitative (numerical data) and qualitative (descriptive data). For example, if a researcher conducts a survey collecting numerical ratings, that's quantitative data. However, if they conduct interviews to gather opinions and experiences, that's qualitative! When it comes to collecting primary data, remember that planning is key! A common mistake is failing to define clear research objectives, which can lead to irrelevant data collection. Always start with a focused question to guide your data collection methods, whether you're interviewing, surveying, or observing. Happy researching!