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2. What is the range of the Net Promoter Score -100 to +100 0 to 100 0 to 10 1 to 10

Ask by Grant Mann. in the United States
Jan 23,2025

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The Net Promoter Score ranges from -100 to +100.

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The **Net Promoter Score (NPS)** measures customer loyalty and satisfaction by categorizing respondents into **Promoters**, **Passives**, and **Detractors** based on their likelihood to recommend a product or service. ### **NPS Range:** - **-100 to +100** ### **Explanation:** - **Promoters** (scores **9-10**): These are loyal enthusiasts who will keep buying and refer others, fueling growth. - **Passives** (scores **7-8**): These are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. - **Detractors** (scores **0-6**): These are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. The **NPS** is calculated by subtracting the percentage of **Detractors** from the percentage of **Promoters**: \[ \text{NPS} = \% \text{Promoters} - \% \text{Detractors} \] - If every customer were a **Promoter**, the NPS would be **+100**. - If every customer were a **Detractor**, the NPS would be **-100**. - An NPS score above **0** is generally considered good, while a score of **50** and above is excellent. ### **Answer:** **-100 to +100**

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The range of the Net Promoter Score (NPS) is from -100 to +100. This scoring system is designed to measure customer loyalty by asking a simple question: “How likely are you to recommend our product or service to a friend?” Respondents answer on a scale from 0 to 10, with those rating 9-10 as promoters and those rating 0-6 as detractors. Businesses often use NPS as a quick and effective way to gauge customer sentiment and improve their offerings. By analyzing NPS results, companies can identify areas needing improvement and prioritize initiatives that enhance customer satisfaction, ultimately driving growth in a competitive marketplace.

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