Secondary research is typically _ and __ compared to primary research. More expensive; slower to obtain Less costly; quicker to obtain More accurate; includes a more robust sample size Less accurate; includes a smaller size
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The Deep Dive
Secondary research is typically less costly; quicker to obtain compared to primary research. Since it involves gathering data that has already been collected and published by others, researchers can save both time and money by leveraging existing information rather than conducting new studies. Additionally, secondary research can provide a broader context and background information for a topic, as it aggregates findings from various sources. This can help researchers spot trends and make connections that might not be evident through primary research alone. Just remember, while it’s speedy, always consider the source’s credibility!