Which of the following is not an advantage to hiring an external research consultancy versus conducting research in-house? More likely to remain objective and unbiased May have access to comparative data Generally cheaper

When it comes to hiring an external research consultancy, objectivity is a significant perk! External consultants can provide fresh perspectives and are less likely to be influenced by internal politics or biases, ensuring that the research findings are grounded in reality rather than preconceived notions. On the flip side, while external consultancies may have advantages in expertise and data access, they often come with a hefty price tag. Conducting research in-house can sometimes lead to cost savings as organizations leverage existing personnel and resources, making "generally cheaper" the incorrect choice when weighing the benefits of external versus internal research efforts.