Who makes the most money in the supply chain? Retailers Producers

Retailers often make the most money in the supply chain, primarily because they have the final say on pricing and are directly connected to consumers. They benefit from markups on products and can leverage brand relationships, consumer loyalty, and clever marketing strategies to maximize their revenue. Think of it this way: while producers create the products, retailers get to showcase them to eager buyers! On the flip side, producers do get their cut, but they face challenges like raw material costs and production expenses. Not to forget, they often rely on retailers to effectively reach their audience. Hence, while both play vital roles, retailers often come out ahead when it comes to profit margins in the supply chain dance!