True or False: Primary data can be either quantitative or qualitative. True False

True! Primary data is the fresh, original data collected directly from a source, and it can indeed take on both quantitative forms—like statistics and measurements—and qualitative forms—such as interviews and observations. This versatility is what makes primary data so valuable for research, as it captures the nuances of human experience along with hard numbers. In the world of research, primary data is often contrasted with secondary data, which is collected by someone else. Think of it like cooking: primary data is your personal recipe crafted from scratch, while secondary data is more like following a recipe handed down from a friend. Both can be delicious in their own right, but the choice of which to use depends on your research goals!