Who conducts market research? On-staff research experts A mix of on-staff and external resources An external research firm All of these

**Answer:** All of these. **Explanation:** Market research can be conducted using various approaches depending on an organization's needs, resources, and objectives. This includes: 1. **On-staff research experts:** Many companies maintain internal teams dedicated to conducting market research to continuously gather insights tailored to their specific needs. 2. **A mix of on-staff and external resources:** Some organizations prefer a hybrid approach, utilizing their internal expertise while also partnering with external consultants or specialists to enhance their research capabilities. 3. **External research firms:** Engaging external research firms allows companies to leverage specialized skills, unbiased perspectives, and access to broader data sources that may not be available internally. Choosing among these options—or combining them—depends on factors such as budget, expertise, the scope of research required, and the specific goals of the market research effort.