The most common method of market segmentation is demographic segmentation. True False

True! Demographic segmentation is like the trusty Swiss army knife of market segmentation. It divides the market based on characteristics such as age, gender, income, education, and family size. This approach helps businesses tailor their marketing strategies to specific consumer groups, ensuring more effective targeting and messaging to resonate with different demographics. Companies often dive into this method when launching new products or services, as it provides a clearer picture of who their potential customers are. However, the fun doesn't stop there! Combining demographic data with psychographics or behavioral factors can create an even more robust understanding of the target audience and lead to innovative marketing strategies.