What is the name of the marketing segmentation strategy that meets this criteria? - same as demographic segmentation except it looks at organizations and not individuals - criteria is: number of employees, number of customers, number of offices, or annual revenue Geographic Segmentation Behavioral Segmentation Psychographic Segmentation Firmographic Segmentation

Firmographic segmentation is the term you're looking for! This strategy involves categorizing organizations based on specific factors such as the size of their workforce, customer base, number of locations, and revenue. By tailoring marketing strategies to these firmographic characteristics, businesses can create more relevant and effective campaigns that resonate with their target audience. When it comes to real-world application, firmographic segmentation is incredibly useful in B2B marketing. For instance, a software company can customize its outreach by creating distinct offerings for small startups versus large corporations. By understanding the unique needs and capacity of different businesses, companies can streamline their marketing efforts and enhance conversion rates!