Custaners would be less loyal and nore price sensitive in which situation
The swithing coots are low.
There is only one seller in the market.
The market’s companies sell differentiated products.
Customers are aware of the prices of all sellers.

When switching costs are low, customers can easily change from one provider to another without incurring significant penalties or fees. This makes them more likely to shop around for better deals, leading to increased price sensitivity and reduced loyalty. Essentially, when it’s easy to switch, companies need to keep their prices competitive to retain customers!

In a market where customers are fully aware of the prices from all sellers, they can effortlessly compare options. This transparency means that even small price differences can lead customers to switch brands or retailers in search of better value, further decreasing loyalty and heightening the pressure on companies to offer attractive pricing or deals.