2. What is the range of the Net Promoter Score -100 to +100 0 to 100 0 to 10 1 to 10

The **Net Promoter Score (NPS)** measures customer loyalty and satisfaction by categorizing respondents into **Promoters**, **Passives**, and **Detractors** based on their likelihood to recommend a product or service. ### **NPS Range:** - **-100 to +100** ### **Explanation:** - **Promoters** (scores **9-10**): These are loyal enthusiasts who will keep buying and refer others, fueling growth. - **Passives** (scores **7-8**): These are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. - **Detractors** (scores **0-6**): These are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. The **NPS** is calculated by subtracting the percentage of **Detractors** from the percentage of **Promoters**: \[ \text{NPS} = \% \text{Promoters} - \% \text{Detractors} \] - If every customer were a **Promoter**, the NPS would be **+100**. - If every customer were a **Detractor**, the NPS would be **-100**. - An NPS score above **0** is generally considered good, while a score of **50** and above is excellent. ### **Answer:** **-100 to +100**