Practise Now Notice the correct concord in these sentences. 1. We remember catchy advertising jingles and slogans. 2. You have been exposed to advertising since the day you were bom. 3. All advertisements rely on persuasive communication. 4. Advertising grabs our attention and holds on to it. 5. Advertising is basically anything someone does to focus your attention on what he is selling. 6. I view adverts as trickery: they shut my brain and open my wallet! 7. A collection of advertisements is required for this activity. 8. Everyone is going on a tour of the advertising agency. A. Rewrite the above sentences \( 1-6 \) using these subjects. The first one has been done for you. Remember to change the pronouns and verbs where relevant. 1. She remembers catchy advertising jingles and slogans. 2. He... 3. An advertisement... 4. Advertisements... 5. Advertising is basically anything people... 6. That man \( \qquad \) this advert as trickery: it \( \qquad \) brain and \( \qquad \) wallet! B. Identify the incorrect agreement in each sentence. 1. This advertisement were offensive and insulting to teenagers. 2. The websites is informative and help me to interpret adverts. 3. This group of learners are studying persuasive advertising techniques. 4. None of us understand the power of emotive language. 5. Several of us was interpreting the same advertisement.

### A. Rewrite the Sentences Using the Given Subjects 2. **He has been exposed to advertising since the day he was born.** 3. **An advertisement relies on persuasive communication.** 4. **Advertisements grab our attention and hold on to it.** 5. **Advertising is basically anything people do to focus your attention on what they are selling.** 6. **That man views this advert as trickery: it shuts his brain and opens his wallet!** --- ### B. Identify the Incorrect Agreement in Each Sentence 1. **This advertisement were offensive and insulting to teenagers.** - **Incorrect Agreement:** The singular subject "advertisement" does not agree with the plural verb "were." - **Corrected Sentence:** *This advertisement was offensive and insulting to teenagers.* 2. **The websites is informative and help me to interpret adverts.** - **Incorrect Agreement:** The plural subject "websites" does not agree with the singular verb "is." - **Corrected Sentence:** *The websites are informative and help me to interpret adverts.* 3. **This group of learners are studying persuasive advertising techniques.** - **Incorrect Agreement:** The singular collective noun "group" should be paired with a singular verb. - **Corrected Sentence:** *This group of learners is studying persuasive advertising techniques.* 4. **None of us understand the power of emotive language.** - **Incorrect Agreement:** While "none" can be singular or plural, it is often treated as singular, especially in formal contexts. - **Corrected Sentence:** *None of us understands the power of emotive language.* 5. **Several of us was interpreting the same advertisement.** - **Incorrect Agreement:** The plural subject "several" should be paired with a plural verb "were." - **Corrected Sentence:** *Several of us were interpreting the same advertisement.* --- **Summary of Errors:** - **Sentence 1:** Singular subject with plural verb. - **Sentence 2:** Plural subject with singular verb. - **Sentence 3:** Collective noun treated as plural instead of singular. - **Sentence 4:** Ambiguous subject-verb agreement; singular form preferred. - **Sentence 5:** Plural subject with singular verb. All the sentences in part B contain incorrect subject-verb agreements and have been corrected accordingly.