Question
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A newsletter publisher believes that over of their readers own a laptop. For marketing purposes, a potential advertiser wants to confirm this claim. After
performing a test at the 0.01 level of significance, the advertiser decides to reject the null hypothesis.
What is the conclusion regarding the publisher’s claim?

Ask by Wagner Marsh. in the United States
Nov 08,2024

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Answer

The advertiser rejected the null hypothesis, indicating that there is strong evidence to support the publisher’s claim that over of their readers own a laptop.

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Bonus Knowledge

The advertiser’s decision to reject the null hypothesis suggests that there is significant evidence to support the claim that more than 50% of the newsletter publisher’s readers own a laptop. This reinforces the publisher’s assertion and indicates a favorable market for advertisers looking to target this tech-savvy audience.
However, it’s crucial to note the implications of such a conclusion: rejecting the null hypothesis at the 0.01 level of significance means that there is only a 1% chance of mistakenly concluding that more than 50% of readers own a laptop when in fact they do not. Hence, the advertiser can proceed with confidence, but must also be aware of the potential risks involved with statistical conclusions.

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