All of the following statements are true about Mass Marketing EXCEPT: Mass Marketing involves finding a specific business niche and tailoring the marketing strategy to suit that unique audience. Mass Marketing is a term frequently used by those who work in marketing. Mass Marketing focuses on high sales and low prices, providing products and services that appeal to a broad market. Mass marketing is an undifferentiated marketing strategy that aims to attract as many customers as possible.

To identify the statement that is NOT true about Mass Marketing, let's analyze each statement: 1. **Mass Marketing involves finding a specific business niche and tailoring the marketing strategy to suit that unique audience.** - This statement is false. Mass marketing does not focus on a specific niche; instead, it targets a broad audience with a general marketing strategy. 2. **Mass Marketing is a term frequently used by those who work in marketing.** - This statement is true. Mass marketing is a common term in the marketing field. 3. **Mass Marketing focuses on high sales and low prices, providing products and services that appeal to a broad market.** - This statement is true. Mass marketing typically aims for high sales volume and often uses lower prices to attract a wide audience. 4. **Mass marketing is an undifferentiated marketing strategy that aims to attract as many customers as possible.** - This statement is true. Mass marketing is characterized by its undifferentiated approach, aiming to reach a large number of customers. Based on this analysis, the statement that is NOT true about Mass Marketing is: **Mass Marketing involves finding a specific business niche and tailoring the marketing strategy to suit that unique audience.**