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Question 10 (1 point)
Which of the following statements aligns with what you learned about the influence of audience
characteristics on persuasion?
Increased age makes makes people easier to persuade
People with lower self-esteem are more easily persuaded
People with moderate self-esteem are more easily persuaded

Ask by Riley Wade. in Canada
Mar 25,2025

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Answer

People with lower self-esteem are more easily persuaded.

Solution

To analyze the influence of audience characteristics on persuasion, let’s consider the statements provided:
  1. Increased age makes people easier to persuade: This statement is generally not supported by research. Older adults may have more experience and established beliefs, making them less susceptible to persuasion.
  2. People with lower self-esteem are more easily persuaded: This statement aligns with some psychological theories. Individuals with lower self-esteem may seek approval and validation from others, making them more open to persuasion.
  3. People with moderate self-esteem are more easily persuaded: This statement is less clear. While individuals with moderate self-esteem may be open to persuasion, they might also have a balanced view that allows them to critically evaluate arguments, making them less susceptible than those with low self-esteem.
Based on these analyses, the statement that “People with lower self-esteem are more easily persuaded” aligns best with what is generally understood about the influence of audience characteristics on persuasion.

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Beyond the Answer

When it comes to persuasion, audience characteristics play a crucial role. Research shows that individuals with lower self-esteem may indeed be more susceptible to persuasive messages because they might seek validation or approval from others, making them more likely to agree with suggestions that enhance their self-worth or fulfill their needs.
On the flip side, those with moderate self-esteem tend to have a balance; they’re confident yet still open to considering external viewpoints. This can make them more open to persuasion compared to those with very high or very low self-esteem, who might be more resistant or overly compliant. So, it’s all about balancing that self-worth!

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