In the past, the University of Georgia (UGA) sold enrolled students a pack of paper tickets that granted them discounted access to all home football games. Recently the university changed its policy to the following, Student tickets will be inscribed on your valid UGA IOPTION encourage greater student attendance at home football games and thus gain higher profits. keep students from actively practicing price discrimination at sporting events. prevent students from reselling their discounted tickets to other buyers who are willing to pay full price for their tickets. prevent ticket scalpers from being less willing to engage in price discrimination or other illegal activities near college campuses.

The University of Georgia's shift from physical paper tickets to digital tickets inscribed on valid UGA ID cards marks a transformative approach to event management in higher education. Historically, universities often used physical tickets that could easily be resold, complicating attendance tracking and revenue maximization. By adopting a digital system, UGA not only streamlines entry but also creates a more equitable system that deters scalping and maintains the integrity of student ticket pricing. In the real world, this policy change reflects a broader trend in many universities and sports events aiming to foster a more engaged student body. Schools are recognizing that maintaining a vibrant game-day atmosphere benefits both the team and the campus culture. By enforcing that tickets remain tied to students' IDs, UGA not only ensures students get the best deal but also enhances the gameday experience, making it a community event rather than a commercial transaction. This trend might inspire other institutions to consider similar measures to boost attendance and curb illegal ticket sales.