A survey was handed out that asked "How do you feel about our service today?" The choices for the answers were 1. Dissatisfied 2. Very Dissatisfied 3. Extremely Dissatisfied. How useful is this rating scale? Choose the best statement below. A. The scale is useful because there is a range of choices. B. The scale is useful because there are three choices. D. The scale is not useful because there are only negative choices.

The scale is not useful because there are only negative choices. While it does provide some form of feedback, having only one side of the sentiment limits the ability to understand the overall experience of the customers. A balanced scale should ideally include positive, neutral, and negative options to capture a comprehensive view of customer satisfaction. To enhance the survey's effectiveness, including a variety of response options, such as "Satisfied," "Neutral," and "Dissatisfied," would allow for a more nuanced understanding of customer feelings. Doing so could help identify strengths and areas for improvement in the service provided, making it more actionable for the business.