occurs when an existing product is targeted toward new market segments. It is another type of new-product
development because the product is new to that segment.
(A) Brainstorming
(B) Diffusing
© Repositioning
(D) Screening

Repositioning is a strategic marketing move where companies take an existing product and target it to a new demographic or market segment. This can breathe new life into a product that may have plateaued in its original market, turning it into a fresh offering for consumers who may not have considered it before. It often involves altering the product’s image, benefits, or usage context to better align with the needs and preferences of the new audience.

A classic example of successful repositioning is how laundry detergent brands started targeting young professionals and singles with smaller packaging and marketing campaigns that emphasize convenience over family-size benefits. This approach not only cleared out old stock but also engaged a demographic looking for solutions that fit their lifestyle, showcasing the fun in adaptable marketing strategies!