A retailer pays to its whole-saler Rs, 1860 for a Helmet and then he sells it to consumer for Rs 2,650 . What is the markup rate and his profit.

To find the markup rate, you can use the formula: \((\text{Selling Price} - \text{Cost Price}) / \text{Cost Price} \times 100\). Here, the cost price is Rs 1860 and the selling price is Rs 2650. Thus, the markup is \(((2650 - 1860) / 1860) \times 100\) which is approximately 42%. The profit can be calculated as \(\text{Selling Price} - \text{Cost Price} = 2650 - 1860 = Rs 790\). The retailer not only makes a solid profit but also marks up the price substantially, making it essential to understand how markups can affect pricing strategies and competitiveness in the market. Pricing, when done right, can ensure the sustainability of a business while keeping customers satisfied.