ARP Income Statement GAP (Wauwatosa, WI) For Period Ending December 31, 2006 Revenue: Sales \( \qquad \) \( \$ 612,000 \) Sales Returns and Allowances \( \qquad \) \$12,000 Net Sales. \( \qquad \) \( \$ 600,000 \) Cost of Goods Sold. \( \qquad \) \( \$ 450,000 \) Gross Profit. \( \qquad \) \( \$ 150,000 \) Expenses: Operating Expenses Salaries Expense \( \qquad \) \( \$ 100,000 \) Lights Expense. \( \qquad \) Heat Expense \( \qquad \) \$18,000 Air Conditioning Expense \( \qquad \) \( \$ 12,000 \) \( \$ 15,000 \) Taxes \( \qquad \) \$ 500 Total Operating Expenses \( \qquad \) \( \$ 145,500 \) Net Profit/Loss After Taxes \( \qquad \) \( \$ 4,500 \) 8. How would I know if this company earned or lost money in the month? 9. What action would you recommend to managers to increase profits? 10. How could the managers reduce their Cost of Goods Sold? 1. Name three other operating expenses The GAP could have?

Sure, let's address each of your questions based on the provided income statement for The GAP (Wauwatosa, WI) for the period ending December 31, 2006. --- ### **8. How would I know if this company earned or lost money in the month?** To determine whether the company earned a profit or incurred a loss for the month, you should analyze the **Net Profit/Loss After Taxes** line on the income statement. - **Net Profit/Loss After Taxes:** **\$4,500** Since the **Net Profit After Taxes** is **\$4,500**, the company **earned a profit** for the period. A positive net profit indicates that revenues exceeded all expenses, including taxes. **Alternative Method:** You can also arrive at the net profit by subtracting **Total Expenses** from **Net Sales**: \[ \text{Net Sales} (\$600,000) - \text{Cost of Goods Sold} (\$450,000) - \text{Total Operating Expenses} (\$145,500) = \text{Net Profit} (\$4,500) \] --- ### **9. What action would you recommend to managers to increase profits?** To increase profits, managers can consider the following strategies: 1. **Increase Revenue:** - **Enhance Marketing Efforts:** Invest in targeted advertising campaigns to boost sales. - **Expand Product Lines:** Introduce new products or services that meet customer demands. - **Improve Customer Experience:** Enhance in-store and online experiences to encourage repeat business. 2. **Reduce Operating Expenses:** - **Optimize Staffing:** Analyze staffing levels to ensure efficiency without compromising service quality. - **Negotiate Better Terms with Suppliers:** Secure discounts or more favorable payment terms to lower costs. - **Implement Energy-Efficient Practices:** Reduce utility expenses by adopting energy-saving measures. 3. **Improve Cost of Goods Sold (COGS):** - **Streamline Inventory Management:** Reduce excess inventory and minimize storage costs. - **Enhance Supplier Relationships:** Collaborate with suppliers to get bulk purchasing discounts or better pricing. By focusing on both increasing revenues and reducing expenses, managers can effectively enhance the company's profitability. --- ### **10. How could the managers reduce their Cost of Goods Sold?** Reducing the **Cost of Goods Sold (COGS)** can directly improve the gross profit margin. Here are some strategies managers can implement: 1. **Negotiate with Suppliers:** - **Bulk Purchasing Discounts:** Buy materials in larger quantities to receive discounts. - **Long-Term Contracts:** Secure long-term agreements to lock in lower prices. 2. **Optimize Inventory Management:** - **Just-In-Time (JIT) Inventory:** Reduce holding costs by receiving goods only as needed. - **Minimize Waste:** Implement processes to reduce defects and returns. 3. **Improve Production Efficiency:** - **Automate Processes:** Use technology to streamline manufacturing and reduce labor costs. - **Lean Manufacturing:** Adopt lean principles to eliminate non-value-adding activities. 4. **Source Cost-Effective Materials:** - **Alternative Suppliers:** Explore sourcing materials from less expensive suppliers without compromising quality. - **Substitute Materials:** Use alternative materials that offer similar quality at a lower cost. 5. **Enhance Product Design:** - **Simplify Designs:** Reduce the number of components or materials required. - **Standardize Components:** Use standardized parts across multiple products to achieve economies of scale. Implementing these strategies can help reduce COGS, thereby increasing the company's gross profit and overall profitability. --- ### **1. Name three other operating expenses The GAP could have?** In addition to the expenses listed on the income statement, The GAP might incur the following operating expenses: 1. **Advertising and Marketing Expenses:** - Costs related to promotional activities, advertising campaigns, social media marketing, and other efforts to increase brand awareness and drive sales. 2. **Rent or Lease Expenses:** - Payments for leasing retail store spaces, warehouses, or office facilities. 3. **Utilities Expenses:** - Costs for electricity, water, heating, cooling, and other utilities necessary for operating retail locations and offices. 4. **Depreciation Expense:** - Allocation of the cost of tangible fixed assets (like store fixtures, equipment, and vehicles) over their useful lives. 5. **Insurance Expenses:** - Premiums paid for various insurance policies, including property insurance, liability insurance, and employee health insurance. 6. **Maintenance and Repairs:** - Costs associated with maintaining and repairing store facilities, equipment, and technology infrastructure. Including these additional operating expenses provides a more comprehensive view of the company's financial obligations related to its day-to-day operations. --- By analyzing these aspects, managers can gain a clearer understanding of the company's financial health and make informed decisions to enhance profitability.