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\begin{tabular}{l} Total points: 3/4 \\ Polaroid's 3D pen allows users to create 3D models. You can free draw or use the Polaroid Trace App to \\ trace over stencils and build 3D models. The product is currently sold in the United Kingdom and parts of \\ Europe. For Polaroid, the addition of the 3D pen to the U.S. market would be viewed as a ___ strategy \\ on product-market matrix. \\ market penetration \\ diversification \\ product development \\ Iter \\ \hline\end{tabular}

Ask by Marshall Sherman. in the United States
Feb 04,2025

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Introducing the 3D pen to the U.S. market is considered a **Product Development** strategy.

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Polaroid's move to introduce its 3D pen into the U.S. market represents a thrilling leap into product development. Originally known for cameras, the brand now embraces the innovative world of 3D printing, tapping into a market that craves creativity and personalization. This strategic expansion not only diversifies their product offerings but also rekindles nostalgia for hands-on, creative experiences. When launching a new product like this, common mistakes can include underestimating market research, which is crucial to understand consumer preferences. Additionally, failing to provide adequate instructional materials or support for users can leave them feeling frustrated instead of inspired. A little foresight can turn potential hiccups into smoother user experiences!

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