"If people define situations as real, they are real in their consequences." This statement was made by sociologist(s) Emile Durkheim W. I. and Dorothy S. Thomas Mark Snyder and Arnold Buss Erving Goffman
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The quote you're referencing is famously attributed to W. I. and Dorothy S. Thomas, encapsulating the essence of the Thomas theorem. This principle suggests that human behavior is strongly influenced by the perceptions and interpretations that individuals have about their social environment. In other words, our reality is shaped not just by actual events but by how we frame and understand those events. In real-world applications, this concept is pivotal in various fields such as psychology, sociology, and even economics. For example, in marketing, companies often create narratives around their products to influence consumer perception, leading to real changes in sales and brand loyalty. Similarly, in conflict resolution, understanding how opposing sides perceive a situation can help mediate and find common ground.
