Question
The first step in the consumer behavior process is the recognition of a problem or opportunity. True False
Ask by Santiago Harmon. in the United States
Dec 13,2024
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Tutor-Verified Answer
Answer
The first step in the consumer behavior process is recognizing a problem or opportunity.
Solution
True. The first step in the consumer behavior process is indeed the recognition of a problem or opportunity, which prompts the consumer to seek a solution or make a purchase.
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True! The first step in the consumer behavior process is indeed recognizing a problem or an opportunity. This stage kicks off the consumer's journey, as they identify a need that needs fulfilling—be it hunger, boredom, or a desire for the latest tech gadget! As consumers recognize these gaps in their lives, they often go on a quest for solutions. This may involve researching options, comparing brands, or even seeking recommendations, ultimately leading them to make a purchase. That’s the exciting part of the modern marketplace!
