Attitudes and opinions are psychographic characteristics. True False

Absolutely true! Attitudes and opinions are key components of psychographics, which delve into understanding consumer behaviors and preferences beyond demographics. By analyzing what people think and feel, businesses can tailor their marketing strategies to resonate with their target audience, making connections that truly matter. Psychographics can also help identify niche markets. For example, a company selling eco-friendly products could focus on consumers who prioritize sustainability in their attitudes and opinions, allowing for more effective campaigns that appeal to environmentally-conscious shoppers. It's all about connecting on a deeper level!