A guided discussion with a small group of participants is referred to as Survey research Quantitative research A focus group Observational research

A focus group is a dynamic and interactive way to gather insights from participants about their opinions or experiences related to a specific topic. Typically comprising 6 to 12 people, these discussions are usually led by a moderator who prompts conversation, ensuring that everyone has a chance to share their thoughts. This method is especially valuable in marketing and product development, as it helps companies understand consumer perceptions. In practice, focus groups can reveal surprising results! Participants often feel more comfortable sharing ideas within a group setting, leading to discussions that spark fresh insights. However, it's important for moderators to balance participation, ensuring that dominant voices don’t overshadow quieter members. Mismanagement can lead to biased data, so skillful facilitation is key to effective focus group outcomes.