Which of the following is not an advantage to hiring an external research consultancy versus conducting research in-house? More likely to remain objective and unbiased May have access to comparative data Generally cheaper

The option **"Generally cheaper"** is **not** an advantage of hiring an external research consultancy compared to conducting research in-house. In fact, external consultancies often come with higher costs due to their specialized expertise, resources, and overheads. **Advantages of hiring an external research consultancy include:** 1. **More likely to remain objective and unbiased:** External consultants can provide an impartial perspective as they are not influenced by internal company dynamics. 2. **May have access to comparative data:** They often have access to broader datasets and industry benchmarks that might not be available internally. **"Generally cheaper"** is typically **not** an advantage, as external consultancies usually involve higher expenses compared to maintaining an in-house research team. **Answer:** Generally cheaper