Ross Griffin
02/04/2023 · Primary School

It's clear what actions existing customers are taking on your website and mobile app. You want to take your social optimization efforts to the next level and estimate the future behaviors of your customers based on historical data. What type of analytics should you reference when looking ahead with social media measurement? predictive analytics descriptive analytics prescriptive analytics

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You should use **predictive analytics** to estimate future customer behaviors based on historical data.

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