Intangible and that which influences the behavior Select one: a. Material culture b. Non-material culture c. Mega-material culture d. None of the choices

Intangible: Refers to things that cannot be touched.
Influences behavior: Refers to ideas, beliefs, values, and norms.
Correct Choice: Non-material culture (b).

Supplemental Knowledge:

Sociology generally divides culture into two broad categories: material and non-material culture. Material culture refers to physical objects, artifacts and tangible items that people create and use - such as buildings and technologies; buildings may even include clothing and tools! Conversely, non-material culture refers to more intangible aspects such as beliefs, values norms language customs etc that make up society culture.

Non-material culture plays an essential role in shaping individual behavior and interactions within societies. It encompasses ideas and practices shared among its members that influence how people think, feel and act.

From Concepts to Reality:

Imagine living in a community where respect for elders is deeply ingrained in the cultural fabric. This value is part of the non-material culture. Even though you cannot touch or see this value physically, it significantly influences behavior—children are taught to address elders with particular honorifics, families prioritize caring for aging parents at home rather than sending them to retirement homes, and community events often highlight the wisdom of older members.

Similarly, consider how language shapes our perception of reality. The words we use can affect how we think about concepts like time or relationships. For example, some cultures have multiple words for different types of snow or rain because these distinctions are important in their daily lives.

To deepen your understanding of cultural studies or any other topic—explore UpStudy’s live tutor question bank or AI-powered problem-solving services! Expand your knowledge with UpStudy today!