13. Which type of appeal does this statement use? If you don't help, who can they turn to? ethical authoritative emotional
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The Deep Dive
This statement primarily uses an emotional appeal. It's designed to tug at the heartstrings, evoking feelings of empathy and responsibility by implying a sense of urgency and moral duty to help those in need. The language suggests that without assistance, the vulnerable may be left without support, which can stir up feelings of guilt or compassion. Additionally, emotional appeals are highly effective in persuasive communication because they engage the audience’s feelings rather than just their logic. By framing the situation in a way that connects with the audience's values and emotions, the argument becomes more compelling and relatable, which can lead to a stronger call to action.