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B.GrayZone You just started a new job as a salesperson for a large company, You like your job and your boss, but you aren't sure about the company's policies, Your boss encourages you to be very aggressive with potential clients. He wants you to exaggerate the benefits of the product and push the clients to make a purchase, no matter what. You don't think this is an ethical way to treat your clients, but all of the other salespeople seem to behave this way, You want to keep your job, impress your boss, and make your company successful, but you aren't sure about these selling practices. What should you do? Text Entry

Ask by Simmons Hart. in the United States
Jan 24,2025

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You should discuss your concerns with your boss and HR, suggest ethical sales practices, and consider seeking support from trusted colleagues. If the company continues with unethical practices, evaluate whether staying aligns with your values and consider looking for opportunities that better match your ethical standards.

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Bonus Knowledge

It’s great that you’re taking your ethical compass into consideration! In the long run, authentic relationships with clients typically lead to repeat business and referrals—something that aggressive tactics rarely achieve. Think of your approach as planting seeds for lasting partnerships. Focus on truly understanding clients’ needs, and present the benefits of the product transparently. This not only builds trust but positions you as a reliable advisor rather than just a salesperson. Consider having a candid conversation with your boss about your concerns. Frame it positively by suggesting that a more customer-centric approach can enhance satisfaction and retention rates. Often, supervisors appreciate employees who advocate for best practices. And who knows? You could be the one to spark a shift in your company’s sales culture, creating a more ethical and successful environment for everyone involved!

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