Pregunta
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Which of the following is most likely to be a value-driven firm? One that thinks about its customers but not its community or society One that collects scant data about its customers One that brings goods to market when it is convenient for the firm Onas active and engaging social media channels

Ask by Mills Long. in the United States
Jan 25,2025

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A value-driven firm is most likely one that actively engages with its customers and community through social media channels.

Solución

To determine which of the options is most likely to be a value-driven firm, we need to understand what a value-driven firm is. A value-driven firm prioritizes creating value for its customers, community, and society as a whole. It typically engages with its stakeholders, collects relevant data to understand their needs, and operates in a way that reflects its commitment to these values. Now, let's analyze each option: 1. **One that thinks about its customers but not its community or society**: This firm is customer-focused but neglects broader societal responsibilities, which is not characteristic of a value-driven firm. 2. **One that collects scant data about its customers**: A value-driven firm would typically collect comprehensive data to understand and meet customer needs. This option suggests a lack of engagement and understanding. 3. **One that brings goods to market when it is convenient for the firm**: This approach indicates a self-centered business model that does not prioritize customer needs or societal impact, which is contrary to being value-driven. 4. **One with active and engaging social media channels**: This option suggests that the firm is actively engaging with its customers and possibly the community, which aligns with the characteristics of a value-driven firm. Based on this analysis, the most likely value-driven firm is: **One with active and engaging social media channels.**

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Bonus Knowledge

A value-driven firm is typically one that actively engages with its customers and the broader community, recognizing that societal impact matters just as much as profit. Companies like Patagonia exemplify this by integrating environmental sustainability into their business model, making them not just profit-oriented, but purpose-oriented as well. Effective social media channels serve as a major platform for building a brand’s values and connecting with customers on a deeper level. Not only do they provide valuable feedback, but they also allow firms to showcase their ethical practices, community involvement, and respond to customer needs in real-time. Engaging content and genuine interactions can turn a simple follower into a loyal advocate!

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