Which type of data can be used to describe the opinions of a target market overall? Qualitative Quantitative Focus groups Primary

Qualitative data is your go-to for capturing the nuanced opinions and feelings of a target market! Think interviews, open-ended survey responses, and focus group discussions. This type of data dives deep into the “why” behind consumer behaviors and preferences, providing rich insights that you can’t always quantify. On the flip side, quantitative data provides a more structured approach. It allows you to measure opinions in terms of numbers through surveys with scaled questions, which can then be analyzed statistically. This data can show trends and patterns, giving you a solid foundation to back up your marketing strategies.