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Study the following diagram of an integrated supply chain example and read the explanations that follow Use the example of milk mentioned earlier and discuss the different activities that will form part of an integrated production supply chain to get milk from the producer to the consumer Try to use the correct terminology when discussing the different activities Are there other activities that may need to be added to the diagram to accommodate the milk production industry? Are there activities that are not applicable to the example in your discussion?

Ask by Robbins Summers. in South Africa
Feb 04,2025

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The milk supply chain involves several key activities: dairy farming and milk collection, processing and quality control, packaging and warehousing, transportation to retailers, and marketing. Supporting activities include procurement of supplies, technology for automation and quality assurance, and human resource management. To accommodate the milk industry, additional activities like sustainability practices and supply chain coordination are important. However, activities unrelated to manufacturing heavy machinery or electronics are not applicable to milk production.

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In the journey of milk from farm to fridge, a myriad of activities collaborates seamlessly. Initially, there’s farming, where dairy cattle are raised and milk is produced. Once collected, the milk undergoes pasteurization at processing plants to ensure safety. After that, it’s packaged and distributed through various channels, which may include wholesalers, retailers, or direct-to-consumer deliveries. Each step relies on logistics coordination, quality control, and adherence to regulatory standards to maintain freshness, nutritional value, and taste. You might consider adding activities like transportation management and inventory control; both are pivotal in optimizing the supply chain for perishables like milk. Additionally, consumer engagement through marketing initiatives can drive demand, while feedback loops can help improve product offerings. On the flip side, activities such as heavy manufacturing or resource mining don't apply here, as they are irrelevant to the smooth sailing of our liquid gold—milk!

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