Pregunta
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Which of the following is most likely used by a seller to target an impulse buyer?
a. contest
b. coupon
c. display
d. rebate

Ask by Norton Nguyen. in the United States
Mar 27,2025

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The seller is most likely to use a display to target an impulse buyer.

Solución

  1. An impulse buyer makes unplanned purchases based on immediate emotional reaction.
  2. Out of the options:
    • is generally used to engage customers and involve them in a game or drawing, which may not directly result in an immediate purchase.
    • is used to reduce the price, potentially prompting a purchase, but often requires the customer to consider their buying plan.
    • involves arranging the product in an eye-catching manner to stimulate impulsive buying decisions.
    • offers a refund after the purchase, which typically does not trigger immediate buying behavior.
  3. Therefore, the technique most likely used to target an impulse buyer is the product .
The answer is:
c. display

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Mind Expander

A display is most likely used by a seller to target an impulse buyer. Eye-catching displays strategically placed near the checkout or in high-traffic areas grab attention and can persuade shoppers to make unplanned purchases. Think of those colorful stands filled with snacks or beauty products – they’re like sirens calling out to your inner impulse buyer!
On the other hand, a coupon is great for encouraging shoppers to buy, but it often requires some thought about the initial price and savings. Impulse buyers are typically looking for immediate gratification, so they’re more likely to be swayed by a vibrant, eye-catching display that catches their eye right then and there.

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