The screening and concept testing stage of the new-product development process is used to:
(A) eliminate undesirable ideas and predict consumer acceptance.
(B) refine the promotion campaign to be used with the new product.
© determine the potential profits to be gained from the new product.
(D) determine how long the test market should be run.

The screening and concept testing stage is crucial for ensuring that only the most promising ideas move forward in the new-product development process. By engaging potential customers early on, companies can gather valuable feedback, which helps identify and eliminate less desirable concepts, ultimately steering resources toward ideas with higher chances of success.

Additionally, this stage is often the first touchpoint for consumer engagement, providing insights into how well the product resonates with the target audience. Companies can use this information not just to refine the product itself, but also to shape marketing strategies even before the product hits the shelves, fostering a stronger connection with consumers right from the start.