Pregunta
You are an intern in the public-relations department of a company that installs green building products,
such as insulation. Your manager asks you to analyze the number of visitors to your company’s website, as
well as the most popular keywords searched on various pages and on Google, to help determine the
interests of your customers. Your preliminary analysis suggests that your customers are interested in green-
roof technology, an area that your company is planning to enter soon. What is the first thing you should do
with this information?
write a press release and send it to local media
write up the data in a preliminary report for your manager
share the information verbally with the company’s engineers
write a detailed report for senior management
such as insulation. Your manager asks you to analyze the number of visitors to your company’s website, as
well as the most popular keywords searched on various pages and on Google, to help determine the
interests of your customers. Your preliminary analysis suggests that your customers are interested in green-
roof technology, an area that your company is planning to enter soon. What is the first thing you should do
with this information?
write a press release and send it to local media
write up the data in a preliminary report for your manager
share the information verbally with the company’s engineers
write a detailed report for senior management
Ask by Schmidt Alexander. in the United States
Jan 29,2025
Solución de inteligencia artificial de Upstudy
Respuesta verificada por el tutor
Responder
First, write a preliminary report for your manager with the analyzed data.
Solución
The best initial action is to write up the data in a preliminary report for your manager. Here’s why:
-
Internal Communication First: Before taking any external actions like issuing a press release or involving other departments, it’s essential to ensure that your findings are accurately communicated to your manager. This allows for informed decision-making and alignment with the company’s strategic goals.
-
Validate Findings: A preliminary report provides an opportunity for your manager to review and possibly validate the data. They might offer additional insights or suggest further analysis before any broader dissemination of the information.
-
Plan Next Steps: Once your manager is informed, you can collaboratively decide on the best course of action, whether that involves sharing the information with engineers, developing a detailed report for senior management, or preparing external communications.
Recommended Action:
- Write up the data in a preliminary report for your manager
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Beyond the Answer
Before diving into a detailed report or crafting a press release, it’s crucial to first distill your findings into a clear and concise preliminary report for your manager. This step is essential as it allows you to present the data in a structured manner, highlighting key insights and potential actions related to green-roof technology. This report can serve as a valuable tool for strategic planning and decision-making.
Once you’ve crafted that preliminary report, consider organizing a collaborative meeting with your team’s engineers. Engaging them in a discussion about the customer insights you’ve gathered encourages cross-departmental brainstorming and can spark innovative ideas for your upcoming green-roof initiative. It’s a fantastic way to ensure that the engineering team feels included and can contribute their expertise early in the process!

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