Pregunta
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LEARNING OBJECTIVE: Distinguish between the main
theoretical models of visual communications.
Which best describes the transmission model of visual
communications?

Ask by Salinas Harper. in the United States
Mar 30,2025

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The transmission model of visual communications is a linear process where a sender encodes a visual message, transmits it through a medium, and a receiver decodes it, aiming for accurate reproduction while considering potential interference.

Solución

  1. Identifying the Model
    The transmission model of visual communications is a linear model where a sender encodes a message into a visual form, transmits it through a medium, and a receiver decodes it. This process is similar to the basic communication model where the sender–message–receiver structure dominates.
  2. Key Features and Components
    • Encoding and Decoding:
      The sender encodes information into a visual format (such as images, symbols, or graphics), while the receiver decodes this visual message.
    • Medium and Noise:
      The transmission occurs through a chosen medium (e.g., print, screen, or digital channels). Any interference in the channel (known as noise) can alter the clarity of the visual message.
    • Linear and Deterministic Process:
      The model views communication as a one-way process—from sender to receiver—with little emphasis on interpretation variations or feedback loops. It assumes that with correct encoding and decoding, the intended message is fully preserved.
  3. Best Description of the Transmission Model
    The transmission model of visual communications is best described as:
    "A linear process where a visual message is encoded by a sender, transmitted through a medium, and decoded by a receiver, with the goal of reproducing the intended message accurately, while being subject to potential noise or interference."
  4. Summary
    In summary, the transmission model treats visual communication much like a mechanical process of sending and receiving information. It emphasizes the importance of message fidelity and the reduction of interference (noise) in communication. The key components of encoding, channel, decoding, and noise are central to this model.

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Bonus Knowledge

The transmission model of visual communications, often associated with Shannon and Weaver’s communication theory, describes the process of conveying information from a sender to a receiver through a medium. In this model, the visual message is encoded by the sender, transmitted through a communication channel, and then decoded by the receiver. This model emphasizes clarity and accuracy in communication but can overlook the complexities of context and interpretation.
In the real world, this model helps in designing effective visual advertising campaigns. For instance, understanding how an advertisement’s imagery, colors, and layout can be encoded for maximum impact ensures that the intended message reaches the audience clearly. Marketers often use this model to analyze how visual content resonates with target demographics, shaping their strategies accordingly.

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