Research in which results are measurable and can be counted is referred to as Primary research Qualitative research Quantitative research Secondary research

Quantitative research has been a game changer since the dawn of the modern scientific era. Back in the 18th century, pioneers like John Locke and Francis Bacon emphasized the importance of measurement and observation. This research approach has since evolved, becoming essential in fields like psychology, economics, and medicine, allowing researchers to gather numerical data and derive meaningful insights from it. In the real world, quantitative research finds its feet in various industries. Think of market surveys where businesses track customer preferences or clinical trials that crunch the numbers on drug efficacy. It’s this precise counting that helps businesses make informed decisions, guiding everything from product development to customer engagement strategies. It's all about the numbers, baby!