All of the following statements are true about Mass Marketing EXCEPT:
Mass Marketing involves finding a specific business niche and tailoring the marketing strategy to suit
that unique audience.
Mass Marketing is a term frequently used by those who work in marketing.
Mass Marketing focuses on high sales and low prices, providing products and services that appeal to a
broad market.
Mass marketing is an undifferentiated marketing strategy that aims to attract as many customers as
possible.

Mass marketing truly gained traction in the mid-20th century, particularly after World War II, when production capabilities skyrocketed and companies could produce goods in large quantities. Brands like Coca-Cola and Ford exemplified this method, emphasizing the need to reach the largest audience possible while maintaining low prices. It was all about creating a single message that resonated with the masses, whether through catchy jingles or memorable slogans.

In today’s world, mass marketing has transformed significantly with the advent of digital platforms. Brands can now blast their messages across social media, streaming services, and more. However, they often face the challenge of balancing broad outreach with targeted advertising for niche audiences. Utilizing tools like data analytics and social media tracking, marketers can refine their strategies to harness the power of mass marketing while staying relevant to specific customer segments.